Creating iOS apps begins with clarity about the target users, the app's purpose, and the scenario to address in the initial release. A robust discovery phase defines the MVP boundaries, selects an appropriate architecture, and prevents features that seem impressive on paper but don't enhance actual engagement.

With the base in place, attention moves to UI behavior, performance, and stability across different iPhone models and iOS versions. Uniform navigation flows, deliberate state management, and thoughtfully planned integrations (payments, authentication, analytics, backend APIs) simplify maintenance and enable growth after launch.